![]() ![]() ![]() "Endomondo and MyFitnessPal have established track records of unmatched equity, expertise and passion in the fitness and nutrition space, and they are ideal partners to enable Under Armour to provide data-driven, proactive solutions to help athletes of all levels lead healthier and more active lifestyles," said Kevin Plank, CEO of Under Armour. ![]() Under Armour said they will supplement its existing MapMyFitness and UA Record apps, though the company likely also bought Endomondo and MyFitnessPal for their combined user base of 100 million. According to the company’s latest quarterly results, Endomondo was acquired for $85 million and MyFitnessPal was acquired for $475 million. ![]()
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